Happy Playing, Happy Childhood.


Play to Learn, Learn to Play.


Growing through Playing and Learning.

02Guanyi Toys

Started in 2009, Guanyi Toys is a comprehensive corporation specializing in wooden toys, crafts, and kids furniture. We provide full stack product solutions from R & D, product design, manufacturing, sales, and brand marketing. As a leading toy supplier, our products are exported to 45 countries worldwide, including Germany, the United States, the United Kingdom, France, Italy, the Netherlands, Spain, Japan, Australia, and more.

Driven by business expansion, we set up our own factory, Zhejiang Guanyi Toys in 2017. Since then, we progressively improved the service management and international quality control systems to meet stricter standards. As of today, we are holding international certifications such as BSCI, FSC, ISO9001, ISO14001, Costco COC Social Responsibility Audit, Costco GMP Certification, and TÜV Rheinland GS Factory Audit.

We are committed to continuous innovation in our products and aim to provide professional and high-quality services to our valued customers. Our goal is to bring more joy and enlightenment to all children, inspiring their imagination and stimulating their creativity.

Overhead View

Front View

Production Workshop

Auto Painting System


Dust Extraction System

Solar Power System


“Derived from nature, return to nature.”
We prioritize ecological, social, and economic sustainability by using FSC certified wood, eco-friendly water-based paint, and green energy to minimize waste and harmful chemical emissions in production.

Social Responsibility

Quality Toys, Quality Life: We Stand for Social Responsibility. Our Corporate Social Responsibility objective is to provide a safe and nurturing environment for our employees, to contribute positively to the communities in which we operate and to be good stewards of the environment.

Fair Labor Pracitce

Life and work balance is the upmost at Guanyi Toys. We provide safe, healthy workplace, and have reasonable working hours. We also offer training and development opportunities to improve staff's skills and advance their careers.

03Our Team

“Teamwork makes dream work.” Our team is the core of our company, valuing each member's thoughts. With expertise and dedication, we create top-notch toys. We foster collaboration and hard work, united in our goal to fulfill our dreams and contribute to a better world through our toys.

Our vision

Through our toys, we aim to inspire children to reach their full potential, fostering their creativity and bringing joy and happiness to every family.


Quality is Our Top Priority.

We strive to do our best in every link and bring high-quality products to customers. We have a comprehensive supply chain quality control system, to ensure we achieve the entire process control of quality, from the selection of raw materials, to the machine operation, and to the final inspection. We ensure all our products comply with the highest international testing standards such EN71, GS, ToyProof, ASTM F963, ISO-8124, GB6675 ...

Our QA and QC team are proficient in product regulations of different countries and strictly abide by these product regulations. Every step from raw materials to production, we execute the AQL standard operating procedure. Apart from the customer's third-party inspection, our QC team also conducts inspection at every stage of production, to meet people’s high expectation on quality.

Qualification Certificate
Patent Certificate

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